A Strong Autumn of New Artists, Partnerships, and Growth Ahead

New B2A Artists

Over the summer, the whole team has been focused on attracting new B2A customers – and the effort has paid off. We have onboarded several artists, both large and small, who are now part of our universe. Each artist, regardless of size, contributes to our shared mission and helps strengthen the message that original art has value and that the artists behind it deserve support. It’s powerful to see how we can open doors together for new collaborations and ensure that PFAG continues to be a platform where artists feel at home.

Status in the USA and Hørsvinget

It was a pleasure to have Kevin visit and provide insights into our results and development in the US market. The USA is a market with enormous potential – but also with challenges we take seriously. We have already shown that we can deliver value, and we clearly feel a demand for what we offer. That’s why we look forward to a strong Q4, where we continue the effort and lay the foundations for an even better 2026. When we stand together and pull in the same direction, we can create something unique – and Q1 2026 will hopefully be an occasion to celebrate another year of growth, new markets, and shared successes.

Posterland

A special piece of news is that Connie has joined as store manager at Posterland – a decision we are very happy about. Connie brings experience, courage, and a strong proactive approach. Posterland has great potential – not only as a sales channel but also as a face outward for our brand. That’s why we’ve dedicated extra resources to strengthen the store’s position. We must continue to ensure that we have Copenhagen’s best poster shop – a place where customers always enjoy a good experience and feel the passion for original art.

New Meeting Room at Hørsvinget

For those of you working in Taastrup: Our small meeting room, which for a period served as storage, has now been restored as a meeting room. This means we have even better facilities for meetings, collaboration, and creative processes at Hørsvinget. Small improvements in everyday life make a big difference – and this is one of them.

Unmute Frames

The industry is constantly changing, and we must stay curious about new trends. Most recently, we’ve seen how Unmute has taken frames to a whole new level. We are in dialogue about starting a collaboration and expect to share more soon.

Martin Strid

A new initiative in Poster & Frame Art Group is that we now offer our theme/webshop code to our artists. This means we can support them not only in production but also when customers land directly on their own webshops. A great example is Martin Strid – known by many families with children – who is now part of our universe and among the first to use our webshop theme. This gives us an even closer relationship with the artists and creates a complete experience for customers.

Printler

One of the biggest news this quarter is the collaboration with Printler. We now handle all their US orders. The collaboration has only just begun, but already we see strong synergy between Printler and Poster & Frame Art Group. This is a partnership that can open many new doors – both internationally and here at home. We expect to see much more of Printler at Hørsvinget in 2026, and this partnership could become an important step in our growth strategy.

B2B – We Need to Accelerate

A less uplifting update is that we have seen a decline in our B2B sales. We take this seriously and are already preparing campaign and action plans to get us back on track. The goal is not only to recover lost ground but to create new growth in Q4. Here, we need all hands on deck – creatively, commercially, and operationally – so that we can once again position Poster & Frame Art Group as a strong B2B partner.

Gold and Silver Frames Discontinued – New Blue and Bordeaux Red Incoming

Finally, a practical update: Our gold and silver frames are being discontinued. Once the last frames are sold, they will not return to the assortment. We are focusing on the frames with the highest demand and the best fit for our brand universe. Therefore, we are adding two new colors: a blue and a bordeaux red, which will ideally complement our poster collection even better.